Sign & Digital Graphics

April '18

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Page 56 of 88

SPECIALTY IMAGING DIGITAL GRAPHICS F or sign and digital graphics and screen printing shops, it makes perfect sense to branch out into direct- to-garment printing. Ryan Kurek, director of marketing for North America for Kornit Digital North America, says that the industry is constantly changing and with that comes the need to branch out into newer technologies. He calls it the necessity and the opportunity. "Business models, if you don't shift, become eliminated, like the pager or the Blackberry," he says. "We were all used to the Blackberry because of the touchpad. We thought it was a necessity." Then the iPhone came out with a digital keyboard and that became the new normal, he says. Printing Requirements for making a profit in this growing field B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. 50 • April 2018 • S I G N & D I G I T A L G R A P H I C S (Image courtesy of Direct Color Systems) THE LOGICAL MOVE INTO Direct-to-Garment

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