Sign & Digital Graphics

April '18

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68 • April 2018 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL Masonry Makeover The resurrection of a stone monument Since 1985, Matt Charboneau has owned and operated Charboneau Design and Consulting in Davenport, Iowa. He is a con- sultant and designer for monument, chan- nel letter and pylon sign projects. His book, "The Pre-Sale Sign Survey Field Guide—The how-to guide on sign surveys for the profes- sional sign salesperson" can be ordered on his website: or by emailing him at Matt@ B Y M A T T C H A R B O N E A U Designing Award-Winning Signs had for reviving this tired, worn out giant of a structure. He asks you, "Is it possible to paint it or add some new capstone and perhaps completely remove the existing letters and replace them with something else, something more modern or visually interesting?" You fear that any attempts to work with the surface material that is currently there would be nothing more than throwing good money out the window. The structure looks secure, the tiles are still in place, the capstones are in okay shape, and all in all it simply needs a face lift. You decide that this is something that you and your team can get behind. Since you are there, you decide to enlist his help to hold the tape measure while you grab some measurements as part of your pre-sale site survey. You have been down this road a hundred times during your career in the sign business and you have disciplined yourself to take 10 minutes to get all of the details you will need for com- ing up with a viable plan. Doing this now, while you are there, will provide you the info you need to research how code may or may not affect the sign. Your quick survey includes: • Lots of photos and measurements of everything about the structure: You have no idea if the new city zoning plan that went into force last year will have any effect on this structure. After all, it is on private property, but it also has the name of the development on it. You may not be allowed to alter it, so Y ou receive a call from a local Home Owners Association that has a significant sized stone monument. They feel it's time for a face lift. The HOA president proceeds to tell you that the sign was originally built in the early '90s and that over the years the effects of wind, rain and sun have stolen its original charm. They are looking for a sign company that can dress it up and make it look better, perhaps a bit more modern, so that is why he is calling you. Naturally you are very intrigued by the idea so you agree to meet him at the site to look at the sign to determine if it's something that's within your wheelhouse. You arrive at the site and greet the HOA president. You have never seen this structure before because it's located well within the entrance of the gated community and barely visible from the main thoroughfare. It's really more than a sign, it's a water feature. The HOA president explains the good and bad of the sign from his point of view and relays some ideas the board The existing structure photo to be used by the designer for preparing concept drawings. This structure happens to be curved, so a photo that is as straight-on as possible provides for a quick rendering without a lot of guesswork.

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