Northstar

MAR-APR 2018 23 MEETINGS & CONVENTIONS • MCMAG-ASIA.COM + DID YOU KNOW? Muslim travellers will account for more than US$200 billion in tourism spending by 2020. "More MICE events are beginning to realise the growing number of Muslim visitors who are attending such conventions and are taking appropriate measures to cater to their faith-based needs." RAUDHA ZAINI, MARKETING MANAGER, HALALTRIP PHOTOS: GETTY IMAGES New Flavours to Excite Your Taste Buds 6. Global food In this digital age, communities around the world are a click away. Consumers get familiar with the food from other parts of the world through cooking programmes, travel shows, and social media. Global dishes lend an element of surprise – with dierent textures, taste, smell, and visual appeal. Philippine cuisine, in particular, has been called out as a trend for 2018. 7. Cold-brew coffee Coee beans are immersed in cold water for a long time to create this sweet, chocolatey brew. Luxe Brew Australia and Singapore oers an Expresso Martini made from cold brew coee with an alcoholic twist. 8. Reverse cocktail As the name suggests, reverse cocktails have inverse proportion to the traditional recipe. This formula often results in a drink that is lower in sugar and alcohol content. 9. Spice things up Chefs around the world are getting excited about spices like turmeric and cardamom. These ancient ingredients are gaining popularity for its ayurvedic properties that is said to promote good health. 5. Gluten-free as a standard Many venues are now reducing the need for specifying gluten-free as an exceptional request, by oering gluten free items as standard on conference dining plans. According to Mark Cooper, chief executive ocer, IACC, being more specic in asking for dietary needs will help planners separate these personal requests from medical or religious requirements. Indulge in cocktails with lower alcohol content.

• Cover