Northstar

FEATURE | TRENDS 16 MAR-APR 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM WHAT'S YOUR WISH? Compiled by Esther Faith Lew Industry leaders and veterans share their thoughts and visions for the year. PHOTO: GETTY IMAGES "Having been named the "Best Regional Hotel Chain" by Travel Weekly Asia last year, we will continue to put in our best to surpass ourselves this year so as to keep pace with the rising standards of our guests and partners. "Aligned with this, we aspire to elevate our Pan Pacifi c and PARKROYAL brands in the hearts and minds of our customers through accelerated marketing e‚ orts in key markets including China, Southeast Asia and Australia. "For us, nurturing brand love starts from within and we will continue to strengthen our 'heart ware' by investing in the growth of our people." ‡ CINN TAN, CHIEF SALES AND MARKETING OFFICER, PAN PACIFIC HOTELS GROUP "Come December 2018, in addition to new rooms with cutting-edge technology; we look forward to a brand new Swissôtel The Stamford; with a refreshed lobby and Convention Centre; plus a new Executive Club Lounge which spans an entire fl oor and o‚ ers panoramic views from over 65 fl oors high. "Looking ahead, we will also be launching new dining concepts within the Equinox Complex that are set to redefi ne chic and creativity in the F&B scene." ‡ NG SOK HIA, EXECUTIVE ASSISTANT MANAGER, SALES & MARKETING, FAIRMONT SINGAPORE & SWISSÔTEL THE STAMFORD "With the global economic upswing and international travel arrivals hitting a new high, Ascott is confi dent of exceeding 80,000 units this year. "We see immense potential to scale up to 160,000 units worldwide in the next fi ve years. Besides accelerating our growth through management contracts, we will continue to seek opportunities for strategic investments in strong operating businesses that will widen our customer reach. To position Ascott for the future, we will harness digital innovation and technology to enhance customer experience." ‡ KEVIN GOH, CEO, THE ASCOTT LIMITED

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