April '18

For the Business of Apparel Decorating

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10 || P R I N T W E A R A P R I L 2 0 1 8 Business Watch Tri-Mountain (Irwindale, Calif.) expands its nationwide representation with the addi- tion of WesCo Marketing, a multi-line rep agency based in California. WesCo covers territories in California, Ne- vada, and Hawaii, with representatives Jeff and Shelley Stevens and Mark Fulwider. "(WesCo) create an amazing team and represent top industry suppliers," states Tri- Mountain in a press announcement. The Stevens' hold 25 years of experience operating the WesCo agency. Jeff maintains relationship builds with customers, while Shelley oversees the agency's home office and manages projects from their San Diego- area headquarters. Fulwider covers Northern California and Northern Nevada territories for WesCo, and holds multiple awards from various suppliers. One Stop (Grand Rapids, Mich.) appoints Tony Deleonabreu to director of operations. Deleonabreu comes to the role with more than 30 years of experience in operations fields. In his new role, Deleonabreu oversees all facets of distribution of customer service for One Stop. He comes to the position with a background in the transportation, distribu- tion, and warehouse management industries. "Tony has held several director-level posi- tions within the logistics industry, bringing with him a vast amount of knowledge, ex- perience, and fresh ideas to improve efficien- cies and carry on the company's history of service excellence," says the company. Shelley Stevens Fulwider Jeff Stevens Pennington Ellsworth Romalia PRINTWEAR PEOPLE GroupeSTAHL (Sterling Heights, Mich.) announces two promotions of longtime company employees. The company appoints Josh Ellsworth to vice president of sales, dealer channel and Debra Romalia to vice presi- dent of content marketing. Ellsworth comes to the role with nearly 20 years of service at the company in roles such as maintenance, sales, and general manager of the company's educational resource STAHLS' TV. His career with GroupeSTAHL dates back to 1998. Romalia moves to vice president of content marketing after serving the company's digital marketing team since 2009. She heads up the organization's Adwords, SEO, and social media teams. As vice president of content mar- keting, Romalia is responsible for content strategy, cre- ation, and distribution in collaboration with all divisions of GroupeSTAHL. "[Romalia] knows how to blow things up online, bridging the gap between data and branded content," says the company. "These efforts continue to drive rev- enue streams of trackable sales to the Groupe companies and provide positive ROI." Aprons Etc. (Greenville, S.C.) promotes Pam Penning- ton to vice president of strategic partnerships. In her new position, Pennington is responsible for the development and growth of next level customer relationships with distributor accounts throughout the United States and Canada. Pennington comes to the role with more than 30 years of professional account management experience, including 13 years of experience at Aprons Etc., leverag- ing customer relationships. "We are excited to have Pam manage our distributor partner relationships to a new level of trust and creativity well above your typical business communications," says Scott Thackston, president of the company.

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