April '18

For the Business of Apparel Decorating

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14 || P R I N T W E A R A P R I L 2 0 1 8 there will be a monthly meeting for all members. It is not uncom- mon for there to be a guest speaker at each meeting. These speak- ers don't just show up and make impromptu presentations. There is usually a Programs Committee that is entrusted to recruit, audition, or entice interesting individuals to speak at the monthly meetings. The speaker could come from among the group's membership or they may be a stipend-paid outsider. The challenge facing the Programs Committee to secure well-prepared, informative, enter- taining, and thought-provoking speakers within a modest budget is daunting. Consider volunteering to be on that committee. Why? Because it presents an opportunity to be a speaker and tell your story to a captive audience. Indisputably, the risk is great, but the reward could be the admiration of club members and the strong possibility of new business. Another committee worth volunteering for is the Membership Committee. This is another team that typically finds itself short- handed, so any contribution to a membership drive yields respect and appreciation from others. But consider this. As a working mem- ber of such a committee, you are empowered to call on a fellow busi- ness owner—who just so happens to be a great prospect for you— and have a conversation about the benefits of becoming a member of the group. The opening chat might go something like this: "Hi, I'm Amanda Acme of Acme Screen Printing, but today I'm representing the Membership Committee for the Springfield Business Association, of which I see you are not currently a member. I'd like just a few minutes of your time to share with you what we have to offer and see if joining our group would make sense and could actually lead to more sales and profits for you. We have a great group of business owners YOUR PERSONAL BUSINESS TRAINER

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