April '18

For the Business of Apparel Decorating

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2 0 1 8 A P R I L P R I N T W E A R || 15 like yourself and I don't think your category of business is represented in our association. I would love to have you attend our next meeting as my guest." The rest of the discussion is comprised of learning about the pros- pect company and its goals and dreams. Since you aren't posing any sales threat, the prospect may be willing to disclose a ton of informa- tion. PARTICIPATE WITH A PLAN AND PURPOSE If you are presently a card-carrying but inactive member of a busi- ness association, try some of these simple suggestions to get a return on the dues you've paid: 1. Commit to attending at least one meeting or event each month. Before going, take time to set objectives. Perhaps, your goal could be to meet two to three new people and exchange busi- ness cards. In this case, less is more and more is less. Don't try to meet everyone. Concentrate on giving your full attention to a select few and be sure to follow up with a phone call, email, or short handwritten note. Have some fun with this and vary the way you introduce yourself throughout the event. 2. If your business group conducts golf outings, bowling nights, or a social event that requires members to be paired up or seated together, try to get on that committee. You want to make sure you are spending quality time with key customers and prospects by being in their foursome, on their team, or at their table. If you are not able to play golf, bowl, or dine with a target pros- pect, try to hook them up with one of your loyal customers in hopes the client will talk you up. 3. Offer to host, sponsor, or conduct a special educational seminar for the group. Select a topic that highlights one of your com- pany's strengths. Helping fellow business owners usually generates continued on page 65 Texart series dye-sublimation printers provide non-stop graphics customization of sports jerseys, t-shirts, fashion items and more. Discover the right customization solution for you at TrueVIS series printers are ideal for short-run heat transfer graphics of t-shirts, sweaters, backpacks and more. THE PERFECT FIT ROLAND APPAREL CUSTOMIZATION

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