Printwear

April '18

For the Business of Apparel Decorating

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16 || P R I N T W E A R A P R I L 2 0 1 8 Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several in - dustry seminars and workshops. Currently, he is president of Colorado-based Print This, Inc./GraphicElephants.com, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis, and complete garment-embellishing solutions. Visit www.graphicelephants.com for more information. Contact Winters at lonwinters@aol.com. FROM SOFTWARE TO SUBSTRATE B Y L O N W I N T E R S W e love our sports, and we also love the logo or character that symbolizes our unwavering devotion to a team. We affectionately call it our mascot. For this job, our client Great Dane Graphics (GDG) asked us to develop mascots for their stock imagery business. They pro- vide full-color images that represent team sports among other things. While we have provided those more common mascots for GDG in the past, the most recent Hornets design was par- ticularly fun. We set up the templates in a way that school names and colors could easily be added to completely customize the imagery for any team. The Hamilton High Hornets became our subject this time around and the different variations we used for many possible applications using just one template proved how versatile our art would be. TEAM COLORS GDG offers multiple files for the art to be applied using screen printing, vinyl, dye sublimation, D2, embroidery, and more. Of course, our expertise is in screen printing, but we created several alternative methods and applications to allow customers to visual- ize the many decoration possibilities of the art. The first of our sports team mascot applications was the full- color screen print. Teams typically have two to three school colors. We kept that in mind and used only an additional few during development. The Hornets image ended up as a six-color design in total. We edited with these colors in mind so that any Hornets Mascot Madness A sports team's mascot is em- blazoned on just about every product imaginable, so an easily edited mascot file can help deco- rators maximize their potential. (All images courtesy the author)

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