Printwear

April '18

For the Business of Apparel Decorating

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18 || P R I N T W E A R A P R I L 2 0 1 8 team could plug in its school colors. We used maroon and gold for a typical color scheme, but any combination would work. This hornet was ready for some serious action with confidence to boot. We gave him an intimidating physique with gritted teeth. To bring attention to his dangerous stinger, we added a highlight to draw your eye in. We also stylized the wings with a flame tattoo to add to this fiery character. We used whites, blacks, and grays to accent colors and offset the school colors. We moved color around to bring out features like the muscles with shadows to suggest form. Some of the white was laid in for highlights on the body. We didn't want those densities to be too high and overpower the tone, so we stayed in a low seven to 12 percent range. A bold type solution is mandatory for any team's spirit, so we started with a very flat base of colors once we had our text created and then warped it. In Adobe Photoshop, we applied layer effects to add a visual boost. In the Layers palette, we clicked on "FX," which brings up the Layer Style Palette and a plethora of variables with which to play. We used Bevel and Emboss with Drop Shadow and Glows. A three-color tonal version was next, and though it had fewer col- ors, it was still strong and suitable for a manual screen printer with limited heads. We utilized some of the garment color to help round out some of the tones from the full-color version. For the one-color FROM SOFTWARE TO SUBSTRATE Since this stock art can be applied to multiple decorating files, the same exact text screen print on T-shirts can be used to embroidery hats or choaches' shirts. The name drop for this design means that any Hornet team can make this design their own. A bold type solution is manda- tory for any team's spirit. To achieve this, we ap- plied a lay- er effect in Photoshop. In the Layers palette, we clicked on "FX," which brings up the Layer Style Palette and a plethora of variables with which to play. We used Bevel and Emboss with Drop Shad- ow and Glows. We stylized the wings with a flame tattoo and moved color around to bring out features like the muscles with shadows to suggest form. 18 || P R I N T W E A R A P R I L 2 0 1 8 Since this stock art can be applied to multiple decorating files, the same exact text screen print on T-shirts can be used to embroidery hats or choaches' shirts.

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