April '18

For the Business of Apparel Decorating

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2 0 1 8 A P R I L P R I N T W E A R || 31 posts. In an effort to bring it to simplicity, this is my approach. Consider this hypothetical scenario regarding your social media followers: • 25 percent check in during morning coffee • 25 percent checking in on their lunch break • 25 percent check in during the afternoon when their day begins to wind down • 25 percent check in on evenings when their day is done and they're on their own time This hypothetical will be different with any and every audience. Without some serious attention to statistics, trends, and trial and error, one could spend hours trying to determine what prime time is. However, that formula covers a full day at root level and stats will paint the picture for you. Considering the way timelines run on social media, a post at 7 a.m. may have been stellar. Did anyone see it at noon? By then it will be bumped by everything that happened throughout the morning hours as the timeline of users gets filled with posts from other sources. The all-day 25 percent by four foundation floats a test vessel out for feedback. By starting with this basic formula, you can then look into your statistics and discover what prime time means according to your audience. I am seeing the lunch time and 3 p.m. to 5 p.m. hours spike in the USA, for example, while UK engagement is peaking during early morning hours or late at night in that time zone. I see the charts and stats and schedule my posts accordingly with a solid goal of hitting prime time. The time you take to focus on your audience and discover the prime time to get your message out can easily make the time you use it a prime time for success.

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