April '18

For the Business of Apparel Decorating

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Contents V O L U M E 3 1 A P R I L 2 0 1 8 N U M B E R 7 © 2018 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, 45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Au - tomatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. 2 || P R I N T W E A R A P R I L 2 0 1 8 36 38 60 O N L I N E THIS MONTH'S WEB EXCLUSIVES: >> Read about one company's ef- forts to help support the National Park Foundation: >> Learn about a family-owned business celebrating their 125th anniversary: >> See the Pantone Fall and Winter 2018 Color Report: >> Get advice on turning adver- tising dollars into profit: FOR THESE STORIES AND MORE, VISIT PRINTWEARMAG.COM On Our Cover Our thanks to econscious for the use of their eco-conscious apparel on this month's cover. For more eco-alternative styles, turn to page 42. F eatures F eatures 32 BIG THINGS IN SMALL PACKAGES Jennifer Elgin explores current trends in children's wear. 36 STYLE SHOWCASE: CHILDREN'S WEAR Discover the latest styles in apparel for children. 38 GREEN MIND Find out how to integrate eco- conscious apparel into your shop's business model. 42 STYLE SHOWCASE: ECO-CONSCIOUS APPAREL See latest looks in eco-conscious apparel and accessories. 46 GREEN SOLUTIONS Learn the true definition of sustainability and how to reduce your shop's impact. 50 FIVE-POINT SUSTAINABILITY PLAN This step-by-step plan from Marshall Atkinson outlines how to implement green practices. 60 RETAIL CUES Robert Zoch discusses the rise of customization and its connection to digital decoration. 66 MIX IT UP! Discover how to create mixed- media designs with Mike Doe.

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