Printwear

April '18

For the Business of Apparel Decorating

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T hey grow so fast. One day they can't function without your near constant assistance; the next they're teaching you how to use your electronic appliances. But in that sweet spot that exists from before the ABCs until around the SATs, children dress according to purchases made by parents and other loved ones. We buy darling outfits that make us "Ooh" and "Aah." Mom and Dad select school clothes, play clothes, practi- cal clothes, vacation clothes, and every outfit in between. Just like adult fashion, trends pass down the size chart and evolve each season. To get an idea of what's flying off the racks this year, let's peek into this small corner of the closet. DON'T PUT BABY IN THE CORNER! Children's wear is no little pocket of revenue. They may be tiny, but kids run their slice of the apparel world with a mighty force. In a 2017 report published by Global Industry Analysis Inc, researchers forecast that the worldwide children's wear market is estimat- ed to reach just over $321 billion in sales by 2024. And this growth has been reflected in the wholesale Left: Fun, fringy, and flowy looks lead the "mini-me" trend jug- gernaut in breezy color palettes. (Photo courtesy of Kavio!) Below: Raglans keep tots looking sharp from T-ball to Little League! (Photo courtesy Monag Apparel) Jennifer Elgin is a freelance writer and broadcaster, cover- ing fashion and sports beats for various media outlets. She attended the School of Journalism at the University of Colo- rado at Boulder, where she earned her Bachelor of Science in broadcast journalism. She loves fashion, fishing, the color red, traveling, and sports. She currently resides in Denver. Children's wear is no little pocket of revenue. They may be tiny, but kids run their slice of the apparel world with a mighty force. In a 2017 report published by Global Industry Analysis Inc, researchers forecast that the worldwide children's wear market is estimat ed to reach just over $321 billion in sales by 2024. And this growth has been reflected in the wholesale 2 0 1 8 A P R I L P R I N T W E A R || 33

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