Printwear

April '18

For the Business of Apparel Decorating

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2 0 1 8 A P R I L P R I N T W E A R || 35 2 0 1 8 A P R I L P R I N T W E A R || continued on page 79 holdovers from previous years? This year, certain fabrics and details prove to be strong standouts. Past fan favorites with staying power include French terry, which continues to evolve and hold strong, and is being used in more fashionable styles than in the past, according to Oleksik. Sleeve inter- est continues to perform well for girls, especially the ruffle trend, while the layered look is really evolving and thriving in boy's styles. She adds color blocking, fashion camo, boy's beanies, and bow details and turban-style headwear for girls as trends that are hot for the long haul. Right now, Oleksik reports that traditional gen- dered nuances in children's apparel are in full effect, with kicked-up features that really play on the fun side. "For girls, it's all about the feminine silhouettes and details," she states. "Ruffles, bows, and flared A-lines are everywhere. For boys, it's the details of the "little man" vibe like suspenders, bow ties, and layered looks. These trends continue to evolve with new fabrics, colors and detail placements." In addition, "Fun, fringy, and flowy looks con- tinue to capture the spotlight," says Mai. "Originally made for adults, the children of today are savvier and interested in what their older siblings and parents are wearing." As such, fringed dresses, high-low tanks, side- parted fringed tanks, asymmetrical hems, and coastal color palettes, all make an appearance in both adult and children's lines. Mai also notes an uptick in screen printing and heat transfer buyers who are decorating with trendy foil vinyls and lavish glitter designs, in turn effecting the fabrics used in children's apparel. As one might expect, material choice is extremely important when it comes to keeping little ones content. Ring-spun fab- ric and a tear- away label are ultimate comfort boosts for sensi- tive skin. (Photo courtesy of Next Level Apparel)

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