April '18

For the Business of Apparel Decorating

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2 0 1 8 A P R I L P R I N T W E A R || 63 Register Here: or call 800.560.9941 Portland May 11-12, 2018 Education Begins May 10 Cleveland June 15-16, 2018 Education Begins June 14 Sacramento April 13-14, 2018 Education Begins April 13 TRAINING in the HALL ACS ........................................... #815 SCG Digital America Inc ............. #821 Wensco Sign Supply .................. #203 National Azon ............................. #233 SCG Digital America Inc ............. #127 TRAINING STOP their shelves stocked with apparel that is no longer in fashion, usually four to six months after being produced somewhere in Asia. This arrangement ensures not only a pro- tracted retail cycle, but also the occasional public relations snafu regarding pollution and questionable labor practices. According to Sourcing Journal President Edward Hertzman in a Feb. 8 edition of the publication, "we have to look at people's business models—like Amazon, Walmart, (and) Zara. Their business models are about responding to a style or trend. It's not about creating the next new product but respond- ing to a particular style and bringing that to market with efficiency and speed. We are going to see an acceleration of last year's successes and failures. The amplified cost of complacency has increased, so those that are being complacent are going to become obsolete quicker than ever before… Retail- ers are going to close down, (and) typical brick-and-mortar is going to see continued contraction." It's no coincidence that Amazon, which offers nearly unlimited options and excep- tional convenience, is expected to sell about $28 billion worth of apparel in 2018, and possibly $85 billion by 2020 according to a recent Apparel Resourcing issue. Demonstrating the potential of this par- ticular market, distributors of promotional products saw annual sales increase by 3.2 percent in 2017 to a record $23.6 billion in revenues. ALL SIGNS POINT TO DIGITAL While screen printing remains a terrific model for producing incredibly large or- ders efficiently, its efficiency diminishes as orders become shorter and more custom- ized. No one wants to reinvent the wheel, but in the e-commerce age, it must be ac- knowledged that different vehicles require different wheels. As a supplement to screen printing, D2 printing offers printers the capability to meet these demands of mass customiza- tion, agile production, and rapid order-to- ship with the benefits of a low and stable cost per print, in addition to eliminating surplus inventory. D2 is a great supplement to screen printing as it is agile, quick, and highly customizable. (Image courtesy Epson)

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