April '18

For the Business of Apparel Decorating

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Page 8 of 90

COMMON THREADS 6 || P R I N T W E A R A P R I L 2 0 1 8 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Associate Editor MICHAEL CLARK Digital Content Editor ALEXANDRIA ARROYO Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Advertising Account Executive ANNA STETTLER Sales Support JENNIFER ALGER EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS SEAN STEWART DAN KANE MARK BAGLEY Vice President / Events SUE HUEG, CEM, CMP Senior Trade Show Sales Manager KATIE DITALLO Education Manager ANTOINETTE VERNON NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine >> In a 2017 report published by Global Industry Analysis Inc, researchers forecast that the worldwide children's wear mar- ket is estimated to reach just over $321 billion in sales by 2024. (PAGE 32) >> Access is one of the defining aspects of the internet age. Customers can find almost any product within minutes and place an order, in turn increasing the demand for custom- ization. (PAGE 60) >> To save time and money on designs that would require large areas of fill and satin stitches, you can instead print large areas of color, for example, and then embroider other details over the print for a multi- media finish. (PAGE 66) Quick Lessons from this issue: P olitical activism is on the rise. We've seen more peo- ple mobilizing through marches, demonstrations, rallies, and city halls in recent years than we have in the past few decades. The Women's March saw thousands of people across the world come together to speak out for equal pay and reproductive rights. This year's award season was flooded with touchstones from the #MeToo and Time's Up movements aimed to end sexual harassment and assault and sexism in the entertainment industry and beyond. With the National School Walkout and Enough is Enough, a new generation is getting involved in gun control and other issues that matter to them. While many of these issues are controversial—how can subjects with drastically different impassioned views not cause conflict—one topic sur- rounding activism that most people can get behind is the green movement. Most people can agree that recycling is a positive action, switching to LED lightbulbs saves electricity and money, and by buying local or researching where a product is from you can reduce your carbon footprint and global impact. You have probably adapted some of these prac- tices in your day-to-day life, but what about in your business? Because going green doesn't just do good, it's good for business. More and more, customers are asking for green goods and businesses that care about the environment. Not only will more eco-friendly practices help attract new customers, it can also help lower your overall costs, both in products and energy. Whether you're a green pro or just starting to consider some things that can make you greener, there's plenty of options. If you're trying to sort out what going green means, turn to page 46 for an overview of what it can do for your shop. If you're ready to take the plunge, Marshall Atkinson's five-point plan on page 50 will help outline what needs to be done. If you're looking for more options in your offerings, turn to page 38 to learn about eco-alternative apparel. It may not seem like much to start, but by learning about and taking actions towards green solutions, you can start your own form of activism. You will feel better about yourself, improve your bottom line, and expand your business. Where's the controversy in that? Action! Carly Hollman-Long

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