10
WEB
EVOLUTION
by Michael Horn
T
echnology is constantly changing and evolving. Since the
1990s, the internet has exploded, becoming an integral part
of everyday life. Today, an internet presence is critical for any
business to reach customers wherever they are and whenever
they want.
Many potential customers will get their first impressions of
your facility from its website. The experience they have on your
website could encourage them to come to your facility, or it could
push them to a competitor.
TIP: If your business is registered as a 501(c)(3) nonprofit organization, you
may be eligible to get services at a discounted rate. Google For NonProfits
provides its G Suite services, including branded email addresses, for free,
and TechSoup.org is a service that manages software, hardware, and service
donations to nonprofits.
