Sign & Digital Graphics

May '18

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46 • May 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS T he tabletop display industry has evolved over time as technolo- gies have improved. Displays have become more compact and more ver- satile as companies have moved away from tri-fold, science fair-type boards to compact versions of manufacturers' most popular full-size display options. Trade shows, job fairs, corporate set- tings, college recruiting events and retail- ers have embraced tabletop displays. From printed table coverings to frames made out of tubing or retractable metal banner stands, the options are seemingly endless. Tom Carter, president and prod- uct designer at EXPOGO Displays & Graphics, Inc. in Wilmington, North Carolina, has been in the business since 1988. He says that everyone is looking for lightweight and portable display options, which is a far cry from the folding panel systems of the past. When everyone else was producing folding panel displays ALL OPTIONS ON THE TABLE Creative tabletop displays can add to any marketing push B Y P A U L A A V E N G L A D Y C H Paula Aven Gladych is a freelance writer based in Denver. T A B L E T O P D I S P L A Y S with one color on the front and another on the back, EXPOGO's version included an arched top and inlaid stripes to make it stand out from the competition. About 15 years ago, EXPOGO's Show Style briefcase display became popular. The entire display is contained in a brief- case and the briefcase itself becomes a part of the foldable display, even the arched top. The briefcase handle retracts and becomes flush with the edge of the display. "All the graphics remained attached to it when you opened it. It was a new type of system," says Carter. E X P O G O has developed a larger version of the ShowStyle, called the ShowStyle Pro 32, which offers 14 square feet of graphic display area, an arched header and lighting. The biggest thing in tabletop dis- plays currently is fabric, Carter says. Companies are offering pole stands, pop-up tabletops, tension tabletops and ones that have extrusions made from aluminum. Its newest option is called the ShowFlex, a display that opens like an umbrella and is easy to set up in a few seconds, he says. "There's nothing else like it on the market. It is a huge hit," Carter says. The display comes in a padded travel bag and can be as small as 28 inches or as wide as 92 inches to fill an 8-foot tabletop. "That's a new direction for tabletops because they are extremely lightweight and easy to set up," Carter says. Pharmaceutical companies are very interested in the ShowFlex because their reps travel to various medical centers The Easy 3 panel display stores eas- ily in its carrying case and is easy to set up. (Images courtesy of Orbus)

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