May '18

For the Business of Apparel Decorating

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16 || P R I N T W E A R M A Y 2 0 1 8 Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several in - dustry seminars and workshops. Currently, he is president of Colorado-based Print This, Inc./, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis, and complete garment-embellishing solutions. Visit for more information. Contact Winters at FROM SOFTWARE TO SUBSTRATE B Y L O N W I N T E R S A s you may know, we at Graphic Elephants present print demonstrations for manufacturers, dealers, publications, and associations at trade shows. The project for this month's column was at THE NBM SHOW in Arlington for the good folks at GSG and M&R. For this, we were asked to build a piece to demonstrate the art, setup, and final print to give a glimpse of what's possible with a cohesive combination of processes. The clients were interested in a patriotic theme, and since both companies are U.S.-based, it seemed only fitting to design with Old Glory in mind and our nation's symbolic bald eagle. GSG requested the use of a pattern from show banners as part of the design to be incorporated for rec- ognition and cohesiveness. We, of course, needed the company's logos as elements as well. THESE COLORS DON'T BLEED We went with an offset final image for an unusual placement. The garment color was charcoal, which made for a nice canvas because of the neutral tone. We would be printing on an eight-color press and needed a flash and cool station for the white printer. That left us with only five additional colors to work with. Red, white, and blue were obvious and the provided banner had a light blue. Though we wanted our flag and type to stand forward, we also didn't want it to take over the entire layout. We opted to set it as an inside Made in 'Merica! The inset flag image allowed the design to stand out without taking over the entire layout. (All images courtesy the author)

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