May '18

For the Business of Apparel Decorating

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26 || P R I N T W E A R M A Y 2 0 1 8 Josh Ellsworth has been on a mission to help GroupeSTAHL customers of all shapes and sizes build their businesses for almost 20 years. Throughout his career, Josh has helped implement heat printing production systems in some of the largest garment factories in the U.S., as well as set up thousands of small PRESSING MATTERS B Y J O S H A N D Z A C H E L L S W O R T H businesses with their very first heat press machine. Josh has been with GroupeSTAHL since 1998, most recently holding the position of vice president of Sales, Dealer Channel. Various other posi- tions included roles in maintenance, sales, production and general manager Stahls' CAD-CUT di- rect, and general manager Stahls'TV. Zach Ellsworth has been helping heat printers for the last 15 years. From hopeful startups to seasoned professionals, Zach's advice and insight has helped them all increase productivity and profitability. Zach is currently serving as the general manager of Imprintables Warehouse and is focused on his favorite thing: helping decorators succeed. S elling more apparel often means helping your customers stand out. There is no doubt that a well-executed design with an on-trend finish results in not only more sales but a higher price per item. One of the most popular ways to get special effects with heat printing is by cutting designs from heat transfer materials on a vinyl cutter. While reflective, metallic, foils, and flock materi- als are all popular, one particular finish is clearly the most popular: glitter. CUT AND WEEDING ADVICE Glitter provides the sparkle to wow your customers, so it's impor- tant to become efficient in using glitter in your shop. The first step towards success with glitter heat transfer vinyl (HTV) is processing it correctly on a vinyl cutter. Glitter material is thick and can be diffi- cult to cut accurately without the proper equipment and technique. Being able to accommodate nearly any graphic and level of detail in glitter will not be possible without the right understanding. The first tip to tackling this material is a sharp blade. The qual- ity or the resulting cut of any heat transfer material is dependent on the sharpness of the blade. Too often, apparel decorators cause headaches and increased labor times because they do not maintain the blade on their cutter. If you are seeing incomplete cuts, skipped Shine On Making Money with Glitter Heat Transfer Vinyl Glitter is often difficult to weed as cutlines are hard to see and the material tends to break. Weeding on a heated surface can help both of these issues. (Image courtesy STAHLS')

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