May '18

For the Business of Apparel Decorating

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Page 43 of 88

2 0 1 8 M A Y P R I N T W E A R || 37 Never denigrate the work of another embroi- derer. Know your worth, charge your worth, and make sure your work is always worth what you are charging. Always be willing to learn from the advice and example of others. Don't allow yourself to be overwhelmed by the learning curve. Relax and enjoy the pro- cess and the journey. Do your research be- fore adding other processes and equipment. Make sure you have the business to support it, and never discount the idea of cooperating with others to offer more. HELEN HART MOMSEN Knowledge is power! You have to know your product better than anyone. You must set goals and meet those goals, and then set new goals. Repeat. Do not get discouraged easily. Persistence and patience is gold. JEANNIE CARROLL BELK Ask lots of questions, observe, and learn from people who are doing it right and don't be afraid to make mistakes. Even the best and the brightest in this industry have had pe- riods of failure and setbacks. Learn from all experiences, and if you must start over, that's not a bad thing. DEBORAH SEXTON Don't be afraid to try something new. Trust you can do things you never expected you could do and be willing to take a chance. Un- derstand you'll have to spend time educating yourself and be willing to spend that time. KRISTINE SHREVE Work hard, treat your custom- ers right, and do everything ethically beyond reproach. Surround yourself with ethi- cal people. RACHEL NEWMAN, HANESBRANDS Don't give up, keep asking questions, let your voice be heard. MARY BOSTWICK Q Who has had the greatest influence on your career? My mom, Susan Ritchie, has always been a huge influence in my life. She was one of the smartest women I've ever known. She had multiple master's degrees and she was "people smart." She did not seem to acknowledge what others would see as ob- stacles. She did not use words like "can't" and instead asked, "What can you do about that?" JENNIFER COX My peers and learning from experts in the field has helped propel my career. CRIS SAUNDERS My mother-in-law, Fannie Vasilantone, has been a great inspiration. She told me, "You can do this!" She certainly put Vast- ex on the map long before I came along. Fannie was a pioneer in this industry, and everyone knew her name. Those were big shoes to fill. And, of course, my husband for having the faith in me to be a partner with him in this business. CINDY VASILANTONE To pick just one person would seem so un- fair, and those that have had an influence on my career probably don't even realize the impact they've made on me. A boss once said to me, "It's better to capitalize on an employee's strength rather than to be- rate them on their weaknesses." That made an incredible impact on my work ethic and drove me to double-down on the tasks I know I'm good at completing. Careers come and go, but those you work with will always influence who you are and how you approach your next opportunity. DARCI JEFFREY-ANDERSEN My father. He was a true entrepreneur at heart and started me on my career path very young. He helped me start a small business when I was 13 where I would clean his office. He paid me monthly for this service, but I was required to put half in a college fund and I could use the other half for fun. It taught me the value of hard work and the cost of education. JACQUE LEE I have a lot of people who have influenced me in my life but one that stands out is Kay Beher, formerly with Con-Way. Kay was very professional and polished, and she could really command a room. She was strong and well respected, so when she took interest in what I was doing it inspired me to push myself. She taught me the im- portance of focusing on the customer and to always keep an open mind to change. She pushed you to think outside the box and for that, I will always be thankful. KELLY CONNELLY continued on page 79

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