May '18

For the Business of Apparel Decorating

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Page 52 of 88

A dding bags to your arsenal might seem like a given depending on the type of decoration shop you run, especially in markets like team and sports apparel. But in the ever-changing world of one-stop shopping where clients are looking for all the services they need under one roof, offer- ing decorated bags and accessories as their own product in your shop can help set you apart from the standard print shop. Tapping into a few key styles and looks can get your shop off on the right foot and help build a unique sector of clients. OLD FAVORITES AND NEW ADDITIONS A few staples in the bags and accessories cat- egory continue to hold staying power for their utility and affordable price point for decorators as well as clients. Gary Mosley, Kati Sportcap, Above: The cinch sack is a common choice for a variety of promotional giveaways and community events. (Image courtesy Augusta Sportswear) Left: The non-woven tote is commonly used in grocery stores but can be custom printed for a wide range of promotional events and filled with goods. (Image courtesy Evans Manufacturing) 46 || P R I N T W E A R M A Y 2 0 1 8 More! Bags and More! Tips for Marketing Bags and Accessories B Y M I K E C L A R K

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