Printwear

May '18

For the Business of Apparel Decorating

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caps continue to see prominence both as an add-on for decorated apparel jobs and as a standalone item. In the decorated bag category, looks have graduated since the days of the standard-is- sue canvas tote. Adam Decker, Evans Manu- facturing, points to the ultra-portable cate- gory of bags as a stronghold style for decora- tors, while collapsible backpacks and duffle bags have grown in popularity over recent years. One other growing trend in the bag category, Decker points out, is the demand for sustainable goods. "I would say the non- woven grocery tote is definitely a staple, es- pecially as times change and people have a more green-friendly mindset," says Decker. ADD-ONS AND JOB APPROACHES When it comes to offering bags, headwear, or other accessories as an add-on, most parties agree that the team sports market will still be one of the strongest categories. "Decorated accessories that coordinate with team uniforms help foster the team identity, inspire team unity, and school or commu- nity spirit," says Minnick. Plus, the same decorated fan wear apparel can be used for fundraising by teams and other community organizations. This approach helps pro- mote the team or organization within the community. Shops can also integrate bags and acces- sories into orders for customers interested in employee appreciation giveaways. A higher-end bag, along with a branded polo can be a complete package for things like annual company luncheons, holiday par- ties, incentive packages, or even employee retirement events. Sources caution, how- ever, that if shops want to suggest printed goods as part of an employee appreciation program, that they steer clients to higher- end goods. Low-end T-shirts or cheaper promotional goods can often end up as throwaway items, and ultimately fail to de- liver on the message that a company might be aiming towards. Setting up bag and accessory artwork will be largely similar to apparel orders for most shops, depending on the base prod- uct. Price point will help determine the type of decoration discipline. For example, "When you get into a higher-end bag, people usually want to embroider it," says Mosley. Meanwhile, shops can screen print lower-priced bags that clients order in larger quantities for giveaway events. To incentiv- MARKETING BAGS & ACCESSORIES Above: The team sports niche is a consistently reliable market for bags and accessories. (Image courtesy Holloway) Right: Higher- end totes fit into the resort wear and hospitality markets. (Image courtesy Kati Sportcap) or other accessories as an add-on, most retirement events. Sources caution, how The team sports niche is a consistently reliable market for bags and accessories. (Image courtesy Holloway) Right: Higher- end totes fit into the resort wear and hospitality markets. (Image courtesy Kati Sportcap) 48 || P R I N T W E A R M A Y 2 0 1 8

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