Printwear

May '18

For the Business of Apparel Decorating

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BAGS AND ACCESSORIES SHORTLIST Since it's easy to get bogged down in the endless lists of choices for bags and accessories, here are a few popular items decorators can turn to for quick standalone sales or easy add-ons. CINCH BAGS: Found everywhere from net- working events and trade shows to local 5Ks, these bags are a versatile choice. EMBROIDERED CANVAS TOTES: Higher- quality canvas totes fit well into scenarios like bridal shower gift sets and employee appreciation tokens. BEANIES: While popular for team sports, beanies can be decorated with virtually any theme or brand to fit a wide selection of clients and markets. NON-WOVEN TOTES: Often referred to as the re- usable grocery bag, this low- cost bag can be screen printed for all types of occasions, similar to the cinch bag and used in conjunction with small promotional items inside. Caps continue to remain a strong ac- cessory for many promotional niches. (Image courtesy TSC Apparel) EMBROIDERED CANVAS TOTES: Higher- quality canvas totes fit well into scenarios like bridal shower gift sets and employee While popular for team sports, beanies can be decorated with virtually any theme or brand to fit a wide selection of clients and cost bag can be screen printed for all types of occasions, similar to the cinch bag and used in conjunction with small promotional 2 0 1 8 M A Y P R I N T W E A R || 49 ize orders, decorators can initiate a roll back on charges to go towards order costs once the client confirms payment. For example, a charge for a digital proof of artwork can be discounted off of a total order cost once the client signs off on the order. TACKLING INVENTORY Unlike stocking garment blanks, one com- plicated question for decorators is wheth- er or not to keep blank items on hand for these types of jobs. Parties generally agree that decorators should take caution in stocking too many bags, headwear, or promotional accessories since the demand for these goods can fluctuate. Instead, or- dering items as-needed will typically be more feasible since shops can order prod- ucts from suppliers often with same-day processing and shipping from one-to-two business days. As an alternative to housing all the extra inventory, showcasing a few one-off printed items in the front office or showroom can help advertise what a deco- rator offers. This also cuts down on the lo- gistics of where to keep all the extra prod- uct. In the instance that a shop runs a retail storefront in addition to their production facility, then decorators can benefit from keeping some quantities on hand. With recurring clients who order the same bags and accessories on a quarterly basis, Decker suggests setting up a pro- gram with a supplier, so shops can simply reorder with all the information already in place. "If they have the (client's) artwork ready to go, the supplier can crank out the quantity as needed," he adds. Some sup- pliers also offer online portals so shops can log in and reorder their clients' jobs with preloaded information, similar to a retail e-commerce store. Whether it's a set of cinch sacks for this year's track meet, an embroidered luxury tote for a bachelorette party, or beanies to complement a local Tough Mudder com- petition's Ts, offering bags and accessories to your customers helps your bottom line and keeps them coming back. "Once you know a customer's event, suggest bags to go with the apparel they are buying," says Cumberledge, adding that headwear is also an easy suggestive sell once decorators know the nature of the job's needs. Using this strategy, decorators can continue to tap into their local community as well as larger busi- nesses and national organizations.

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