May '18

For the Business of Apparel Decorating

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54 || P R I N T W E A R M A Y 2 0 1 8 vision production. Email her at Alice Wolf is the marketing com- munications manager for Madei- ra USA. Her marketing expertise developed through accomplish- ments in publishing, public rela- tions and sales within the fields of art, home decor, film and tele- Tote Along T ote bags are almost as ubiquitous in our industry as baseball caps and just as desirable a location for branding, decorating, or customizing. There is even more "real estate" to brand and two sides to utilize, which makes them the perfect option for embroidery decoration. Totes are available in varying weights of canvas woven "fabric" made from recyclable materials and straw or straw-like fibers. While most are Hooping and Stabilizing Tote Bags B Y A L I C E W O L F (ALL IMAGES COURTESY MADEIRA) This bag and a piece of 1.5-oz. tearaway backing were hooped together prior to embroidering and stitched in rayon embroidery thread. Below left: To keep the lining from being stitched to the bag, we opened up the lining, so that it was not trapped by the embroidery stitches.

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