May '18

For the Business of Apparel Decorating

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Page 8 of 88

COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL Executive Editor CARLY HOLLMAN-LONG Associate Editor MICHAEL CLARK Digital Content Editor ALEXANDRIA ARROYO Art Director ERIK WOGEN Graphic Designer DAYNE PILLOW Advertising Account Executive DESIREE DELFRARI Advertising Account Executive DIANE GILBERT Advertising Account Executive ANNA STETTLER Sales Support JENNIFER ALGER EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS SEAN STEWART DAN KANE MARK BAGLEY Vice President / Events SUE HUEG, CEM, CMP Senior Trade Show Sales Manager KATIE DITALLO Education Manager ANTOINETTE VERNON NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine 6 || P R I N T W E A R M A Y 2 0 1 8 >> The main purpose of hooping is to stabilize fabric that is being embroidered in order to avoid distortion or lines being out of registration. (PAGE 54) >> Women make up almost 80 percent of all purchasing decisions for households. (PAGE 38) >> Polyester threads tend to be harder on machines and face a 200-degree F melting point. (PAGE 58) Quick Lessons from this issue: W hile the graphics and apparel decoration industries are often thought of as be- ing male dominated, there are plenty of talented women working to make it a success. In fact, the majority of the people that bring you this magazine are indeed part of the fairer sex. This is why we are so excited to shine a spotlight on some of the females who have long been a part of the industry in an annual feature scheduled to complement coverage of women's apparel. For our premier issue on this topic, we spoke to more than a dozen women who have spent at least the majority of their careers in the decorated ap- parel industry, whether on the shop floor or in the CEO's office. We asked about their experiences and advice for other women looking to excel in this field. For their insights, turn to page 33. For more female-focused content, check out women's wear trends with cover- age starting on page 38. And for articles penned by other impressive ladies in the trenches, flip to pages 50 and 54 to hear from Kristine Shreve and Alice Wolf, respectively. We're so excited to share this women-centric issue with you and hope it can help inspire a new generation of female entrepreneurs and leaders. What's more, if you have a story about your experiences in the industry, share it with us at Carly Hollman-Long Women at Work

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