May '18

For the Business of Apparel Decorating

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2 0 1 8 M A Y P R I N T W E A R || 77 Business Watch PRINTWEAR PEOPLE Coastal Business Supplies (Maryland Heights, Mo.) adds two new employees. The company ap- points Rebecca Claxton as graphic designer and Matthew Maurer as social media coordinator and copywriter. Claxton joins Coastal with prior expe- rience in the custom sign industry and a passion for apparel decoration and design. During her time as a graphic designer at River's End Trading, she earned numerous industry awards for heat-transfer decoration. She holds a B.F.A. in Visual Communications from Austin Peay State University. Maurer comes to his role with prior experience conducting social media and mar- ket research for large private incentives firms in the St. Louis area. He holds a master's degree in Communication from the University of Missouri–St. Louis. Hirsch Solutions Inc (Hauppauge, N.Y.) names Chris Jaeger as national product manager. Jaegar joins the company in the indus- trial print division. He comes to the role with more than 20 years of experience as a color applications specialist in the textile and printing industries. In his role as national product manager, Jae- ger spearheads sales efforts on products such as direct-to-garment printers, automatic screen-printing presses, and folding equip- ment. Hirsch says Jaeger is also responsible for collaborating with regional print specialists to "make these products national household names." As part of the industrial print division, Jaeger operates out of the company's Solution Studio in Huntersville, North Carolina. The Sustainable Green Printing Partnership (SGP), (Sayville, N.Y.) elects Jodi Sawyer as chair of its executive committee. Saw- yer joins five other individuals on the board. In addition to her new role, Sawyer serves as market development manager for FL- EXCon. "I look forward to leading SGP at this very dynamic and exciting time in our development," states Sawyer. "Sustainability is becoming a critical part of the printing industry's future and SGP certification is reaching greater levels of respect and attention." Claxton Maurer Jaeger Sawyer STORAGE TECHNIQUES Like any important part of a shop's arsenal, printers will want to pay close attention to the care of plastisol inks, despite its general versatility and ruggedness. Simple approach- es like closing up lids at the end of a job can help reduce headaches in the long run. "I am always befuddled at shops that open a bucket of ink and from that point forward never re- lid it," states Gehrich. He notes that while the ink won't necessarily evaporate or deterio- rate with the lid off, the open container be- comes a magnet for anything floating around in the air such as dust, lint, or excess fibers from blanks. And while parties do encourage shops to conserve ink waste, it's not necessarily encour- aged to re-mix leftover ink back into its origi- nal container. Markus explains that this tech- nique can compromise the quality of unused ink. "There may be contaminants (in the used ink) and you don't want to contaminate your entire bucket." Instead, printers should store the leftover ink in its own container. Temperature and natural light are two other key things shops should keep in mind. Stor- ing the ink away from direct sunlight or the extreme heat from machines will keep the ink from gelling. Stevens also points out that cold temperatures can also be problematic. "Avoid storing the container directly on a concrete floor, as the cold can change the viscosity of the ink and make working with it harder," he clarifies. MOVING AHEAD While water-based inks have emerged as an alternative for some shops and clients depend- ing on the job, plastisols continue to be a com- mon choice for a variety of substrates and gar- ment types. On the business management side, parties tend to agree that the best thing a shop can do is continue to stay current with regulations and laws regarding compliant plastisols. Part- nering with a trusted supplier, be it through a reseller or direct from manufacturers, helps make this process easier. continued from page 10 continued from page 65 WORKING WITH PLASTISOL INKS

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