RV PRO

May '18

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38 • RV PRO • May 2018 rv-pro.com O R I G I N A L E Q U I P M E N T A s a distributor of specialty electronics to RV manufacturers, Elkhart, Ind.- based MITO Corp. offers a multitude of products ranging from backup cameras and navigation systems to audio products and home theater systems specifically designed for mobile applications. However, unlike some other distribution and supply companies, MITO's RV SKUs number in the hundreds rather than in the thousands. That's a deliberate decision, because the com- pany takes a targeted approach to bringing new products to the RV market, according to MITO Corp. President Dan Maloney. "We try to specialize in niches where we can add value for the end user or the OEM – not necessarily a product that's going to meet every price point up and down," he says. Finding niches in the RV market can require additional legwork. For example, in the late 1990s, Maloney saw potential in a Panasonic product combining an in-dash color LCD screen, a navigation system, a backup camera and an AM/FM radio and CD player in one package. The OE supplier of specialty electronics works hard to bring the latest in automotive, bus, marine and specialty vehicle products to the RV market. By Jesse Sidlauskas MITO Brings Tech to RV World Rod Hire, MITO vice president of product development, is pictured with a variety of in-dash stereos and other electronic products that the company distributes to RV manufacturers and companies in other industries. MITO got its start in 1974 serving the RV and van conversion markets and the RV market is still a key focus for the company. PHOTOS BY STEVE TOEPP/ MIDWEST PHOTOGRAPHICS

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