THE SHOP

June '18

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JUNE 2018 THE SHOP 61 has also been a big draw. The overall reaction to this year's Custom Garage concept was extremely positive. Some vehicle models were purchased during the show and more each week are moving off dealers' lots. The tracking of these units until the sold date is critical in getting reorders from the dealerships that participated in the show. Making sure the vehicles are listed on their websites correctly with several photos and accurate details of upgrades performed is required. Proper pricing is also important in showing the dealer the return on their investment. Sharing the success stories with other dealers gains potential buy-in to next year's show. The commitment and dedication of all team members at Automotive Concepts shined through in the nine days of this event. It truly takes collaboration of skilled individuals to capitalize on this major investment. Without everything hitting on all cylin- ders, this would have had a very different outcome—from the new car dealer rela- tionships, in order to get commitment of the vehicles to customize at the show, to the organization in seeing that all units were completed and delivered as planned. This event leaves just one question in mind: How do we top this next year? DINO PERFETTI is a 30-year veteran of the automotive after- market industry and a member of the SEMA PRO council. He joined Automotive Concepts in 2005 and now serves as sales manager, leading a sales team responsible for customizing vehicles for more than 200 dealerships in the Midwest. Contact him at dino@ac-mn.com. A blacked-out roof with black painted wheels gives this 2018 Toyota Camry SE the look of a special edition XSE model with a savings of $10,000. 600+ TRUCK AND JEEP ACCESSORIES AVAILABLE WITH UPDATED DATA AVAILABLE THROUGH SEMA DATA CO-OP & DCI www.paramount-automotive.com

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