THE SHOP

June '18

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4 THE SHOP JUNE 2018 \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ ¬© 2018 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items submitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome. ith customers' busy lifestyles, would a mobile service approach work for today's performance and restyling shops? Mobile automotive services are certainly nothing new. Many aftermarket shops already offer basic accessory installations onsite for car dealership customers. Certain reconditioning jobs are routinely performed at homes or offices. My son even hired a graphics tech to install vinyl stripes on his GTO in our driveway. And now GoWrench, a Canadian-based mobile automo- tive maintenance service, recently announced it had raised $525,000 Canadian (approximately $409,000 U.S.) to scale- up operations and development of its B2B and consumer platform, which sends mechanics to customers' homes or places of business to perform routine diagnostics and repairs. "GoWrench is shaking up the auto maintenance industry and this (funding) raise is a testament to how many people support our vision and crave a change in this space," said Josh Lombardo-Bottema, CEO and founder of GoWrench. "What started out as a spur-of-the-moment idea when my vehicle broke down has resulted in saving people time. With this funding, we're incredibly excited to get the opportunity to offer our service to more consumers across Canada." Based in Hamilton, Ontario, GoWrench services are currently available in more than 45 cities across Canada‚ÄĒpredominantly in Ontario and British Columbia. Customers request the service they need online and, after receiving a quote, can proceed with booking an appointment time for mechanics to complete the job. "We back true grit entrepreneurs who are passionate, visionary and determined," said Marat Mukhamedyarov, managing partner, Good News Ventures, a GoWrench investor. "Josh has such qualities and we are excited to be on board with him to disrupt the automotive industry." Founded in 2015, it remains to be seen if the company's mobile mechanics business model has staying power. Still, the recent investments show that consumer interest seems to be there. A quick scan of the GoWrench website includes replacement and repair offerings of a variety of components, including lights, engine belts, brakes and more. It's not much of a leap to envision aftermarket orders for light bars, cat-back exhausts, running boards or other upgrades that could be easily installed remotely in a few hours. Like many aspects of any small business, mobile success or failure could hinge on the ability of service techs. GoWrench says it works with fully vetted, certified mechanics, allowing them autonomy when it comes to workflow and scheduling, and the chance to take on projects they are interested in. With the right people and the right setup, however, it could make sense to take your show on the road. Take Your Show on the Road? W \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER REGAN DICKINSON rdickinson@nbm.com EXECUTIVE EDITOR JEF WHITE jwhite@nbm.com DIGITAL CONTENT EDITOR ANTHONY BOWE abowe@nbm.com ART DIRECTOR IVETH GOMEZ igomez@nbm.com GRAPHIC DESIGNER LINDA CRANSTON linda@nbm.com EASTERN TERRITORY SALES MANAGER WENDY MILES wmiles@nbm.com WESTERN TERRITORY SALES MANAGER RYAN WOLFE rwolfe@nbm.com SALES SUPPORT ERIN GADDIE egaddie@nbm.com TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN birchwdag@frontier.com CONTRIBUTING WRITERS JOHN CAROLLO, JHAN ROBERT DOLPHIN, STEFANIE GALEANO-ZALUTKO, JOHN GUNNELL, HENRY P. OLSEN, DINO PERFETTI, BRETT SOLOMON, EDDIE WIEBER NATIONAL BUSINESS MEDIA PRESIDENT & CEO ROBERT H. WIEBER JR. VICE PRESIDENT/INTEGRATED MEDIA JOHN BENNETT VICE PRESIDENT/PUBLISHING DAVE POMEROY VICE PRESIDENT/FINANCE KORI GONZALES, CPA VICE PRESIDENT/NBM EVENTS SUE HUEG, CEM, CMP VICE PRESIDENT/AUDIENCE LORI FARSTAD DIRECTOR OF IT WOLF BUTLER MULTIMEDIA PRODUCER ANDREW BENNETT Jef White Executive Editor www.theshopmag.com

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