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FEATURE Talent Development 32 MAY-JUN 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM strong as a prime convention destination for international business events, attracting more highly motivated and prepared talents to the industry." The best way to get started is to jump in and learn, says Michelle Crowley, VP, Global Growth & Innovation, PCMA. "By understanding the industry ecosystem and getting involved in industry organisations, aspiring planners can build a support network quickly. For example, PCMA has volunteer opportunities, discussion boards, online and oine events, etc., allowing multiple engagement options pending the preference." She also stressed that over the course of a professional's career, dierent types of education courses and training are necessary – continuous learning is critical for continuous success. Experienced planners who have already earned their stripes have a big part to play in shaping the future of Asia's MICE industry. But they too require a mindset shift that will enable them to tackle the challenges head on, whether they are client expectations, delegate experiences, safety concerns or technology developments. Adds Li: "The ability to understand business needs and the ROI will continue to be a top priority for planners. In every way, MICE is a marketing channel and the need to analyse and measure eectiveness will be key to planners looking at cost-eective yet innovative solutions to deliver the right outcomes for everyone." For graduates of Singapore Information Technology's (SIT) Hospitality Business (Honours) degree programme, they are given a MICE Specialisation with three modules in Year 2 that prepares them for the industry, including their eight-month Integrated Work Study Programme (IWSP) attachment for hands- on work experience. "Real work undertaken through IWSP enables the students to understand the challenges faced in the current fast-changing economy, and develop skills of adaptability, creativity and innovation, while adding value to the workplace. IWSP also has the potential to lead to full-time employment after graduation. In fact, the success of the IWSP has resulted in several graduates being oered employment with organisation that hosted their IWSP placement," says Dr Eunice Yoo Eun Jung, Asst Professor, Design & Specialised Businesses, SIT. Is the future crystal-clear? Dr Yoo has a positive outlook for the career prospects of MICE professionals in Singapore, "Based on the burgeoning service industry transformation by the government, as evidenced by the staging of Singapore Grand Prix, WTA tournament, and building of Marina Bay Sands Integrated Resort as a major convention hub, the potential for graduates entering the MICE industry will escalate. With a dynamic cityscape, great accessibility, enhanced connectivity and technology, Singapore will stay "Real work undertaken through IWSP enables the students to understand the challenges faced in the current fast- changing economy, and develop skills of adaptability, creativity and innovation." DR EUNICE YOO EUN JUNG, ASST PROFESSOR, DESIGN & SPECIALISED BUSINESSES, SIT