Planner's Portfolio
Meeting Strategies
16 MAY-JUN 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM 16 MAY-JUN 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM
By denition, a break is a gap. A hiatus. An interruption. It's not the
main attraction, but a pause in the middle of it. It therefore makes
perfect sense that meeting professionals spend most of their time and
energy planning their meetings' content, not the breaks in between.
And yet, it's a mistake to treat breaks as an afterthought. Because
even though attendees come for content, what keeps them coming
back are memorable and engaging experiences -- which thoughtful
meeting planners can easily engineer in the space between keynotes
'Break' the mold with these
innovative alternatives to the
traditional coffee break
WORDS MATT ALDERTON
and breakout sessions. All it takes is a few creative
ideas. Here are ve, each of which demonstrates
how meeting planners can turn routine gaps in a
meeting into strategic opportunities to enhance it.
PHOTO
CREDITS:
GETTY
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