Northstar

Feature Convention & Exhibition Centres 26 MAY-JUN 2018 MEETINGS & CONVENTIONS MCMAG-ASIA.COM COEX MOVING FORWARD Digital signage is one of the big developments at COEX, with each of the 12 meetings rooms featuring an LED display. Making an impact is the SMTOWN Coex Artium performance hall, which now boasts South Korea's largest LED display spanning 1,620 sqm. The conference area has also been renovated and features the ASEM Ballroom for up to 900 pax. EVENT HIGHLIGHT C-Festival 2018 is South Korea's largest urban culture festival, attracting 1.7 million visitors last year and utilising three halls and outdoor space. Planning To make Coex more relevant to the public, Coex comes up with a new theme for each year's C-Festival, complete with sub-events that connect local and global cultures. 2018's C-Festival will include performances by K-pop stars and indie musicians from around the world. Experience In addition to traditional exhibition booths inside the centre, the outdoor grounds were also used for concerts, demonstrations, food trucks, and more. 2017's event also featured a major parade along the bustling Yeongdong-daero street next to Coex. X-Factor By appealing to visitors of all ages with activities for children, "As Seoul's largest convention center, we aim to be more than an excellent meetings and convention space; it is also where ideas and experiences are exchanged, such as through our annual C-Festival, which celebrates and converges culture with the MICE industry." SANG KEUN CHO, SENIOR EXECUTIVE VICE PRESIDENT youths, and adults, the festival is able to consistently draw participation from a variety of organisations including embassies, corporate brands, tourism organisations, and even small and medium enterprises. Contact: intlmarketing@coex.co.kr The C-Festival at Coex appeals to the community, attracting 1.7 million visitors last year. TEXT BROOKE THIO A theatrical performance at C-Festival that makes use of the outdoor space at Coex.

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