Printwear

June '18

For the Business of Apparel Decorating

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44 || P R I N T W E A R J U N E 2 0 1 8 Heating Up Headwear Heat Transfer Options for Headwear B Y K R I S T I N E S H R E V E Kristine Shreve is the director of marketing for EnMart and parent company Ensign Emblem. She devel- oped and writes the EnMart Embroi- deryTalk Blog at blog.myenmart.com and the SubliStuff blog at www.sub- listuff.com. She additionally main- tains the EnMart Twitter feed (www.twitter.com/enmartian) and Facebook page (www.facebook.com/enmartpage). Reach her by email at kristine.shreve@myenmart.com. The design of the hat to be deco- rated may deter- mine the type of decoration you can use. (Image courtesy spar- klegear.com) 44 || P R I N T W E A R J U N E 2 0 1 8 The design of the hat to be deco- rated may deter- mine the type of decoration you can use. (Image courtesy spar- klegear.com) H ats are often the least favorite item on any decorator's list, or if not the least favorite they probably rank right under per- formance wear as the garment that is most difficult to decorate and finicky to handle. Direct embroidery or screen printing on hats can require a lot of patience and time, a bit of trial and error, and it isn't for every decorator. Still, hats, whether beanies for the ski team, caps for a Little League squad, or sunhats for a resort can be a major profit center for a business and shouldn't be dis- missed simply because they pose unique decoration challenges. There are ways for almost any decorator to circumvent those challenges or at least reduce them, namely with heat-applied transfers and patches. HAT BASICS Before any discussion of the possible meth- ods of decoration that could be used on a hat, it would be best to discuss a bit about hats themselves. There are a few things to consider when thinking about what decoration option would work best for the headwear in ques- tion. One thing to determine is the crown size of the hat. This is the measurement from the bill of the hat to the top of the hat. Finding this measurement will help you de- termine the limits of the imprint size. Of- ten, cap manufacturers will specify crown

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