Sign & Digital Graphics


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30 • WRAPS • 2 0 1 8 WOMEN IN THE INDUSTRY CAROLINE SHAW Shaw about Vinyl (GB) Ltd., Somerset, Great Britain Q: What attracted you to work in the vehicle wrap industry? A: Putting it simply, it ticked all the right boxes for work and lifestyle. From leaving art college in 1994, I wasn't sure what direction to take, so I ended up working in the motor trade for many years, but always kept up with designing as much as I could. Later I started to design, produce and install vehicle graph- ics, opening up the doors to be asked about "wrapping." This was something that really intrigued me, covering a roof or bonnet, not by sticker bombing, but with one piece of vinyl. So I ended up training with Apaspa and then Hexis, which then took me all across Europe and exhibiting at as many car shows as possible to show off what I had learned! Wrapping got me hooked and refueled my passion for designing, and my love for innovative ideas. Q: What are differences, if any, between male and female installers? A: From my own experiences working alongside male installers, to me there is no real difference. We can do the same, learn the same and do more, likewise they can do the same, learn the same and also do more. But what I've been told, and I agree to a point, is that we are more patient and have a better eye for nishing. I also feel we ap- proach troubleshooting and management differently – and, in most cases, our approach and opinions on how to manage a project or re- solve an issue are valid. Q: How do you differentiate yourself? A: I just carry out my business being me, following my own agenda, goals and ethics. All successful wrap companies run very similarly, with relating successes and failures. Running quality is high priority with me in all aspects, even seeing me learn to turn down big jobs that I feel could be damaging to my brand. Not just conditions, but also choosing only to employ people on my projects who I value. To me, it's not just about making prots, but understanding long term that having high standards all round, reduces the risks of failures down the road, including reputation. Q: Are there any differences in how colleagues or clients treat you versus a male installer? A: It's down to respect and everyone's attitude. Male or female, client Above: Caroline Shaw gives high sign. Left: Caroline Shaw and un iden- tified wrapper tackle a wheel well. Jen and Steve Carney. (Photo by Tim Evans—Wrapper Mapper) BUSINESS & SALES

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