Printwear

July '18

For the Business of Apparel Decorating

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Lon Winters learned screen printing from the bottom up, starting his 20-plus-year career reclaiming screens. He has won nearly 50 international industry awards and honors, published numerous articles, and led several in - dustry seminars and workshops. Currently, he is president of Colorado-based Print This, Inc./GraphicElephants.com, an international consulting firm specializing in technical advances, plant design, layout, troubleshooting, productivity, quality analysis, and complete garment-embellishing solutions. Visit www.graphicelephants.com for more information. Contact Winters at lonwinters@aol.com. 16 || P R I N T W E A R J U LY 2 0 1 8 FROM SOFTWARE TO SUBSTRATE B Y L O N W I N T E R S I f you have ever seen the movie Enter The Dragon with Bruce Lee, you know that he may be the best martial arts fighter ever known. If you were into martial arts as a kid, you wanted to be like Bruce way before you wanted to be like Mike, even if you were a Chuck Norris fan. This has inspired adults and kids alike to enroll in classes and learn ancient fighting techniques. This ancient practice is now a cornerstone of mixed martial arts (MMA) fighting events such as the UFC (Ultimate Fighting Championship) that pit athletes from different fighting styles to compete in cage matches. One of the popular fighting styles, Jiu- Jitsu is more grappling than fists. It starts on the feet but goes to the mat while opponents try to obtain leverage over the other. The fights usually end in one of two ways. The loser either taps out or literally passes out. Our client, Lee Anderson is an MMA master and veteran of Jiu- Jitsu. He has been fighting, training, and teaching for more than 20 years. He once took on an opponent that stood 7'1". At 5'6", with quickness and technique, Lee choked him out in less than three minutes. Today, Lee spends much of his time teaching a new generation of fans and has been working on doing branding with apparel. That's where we come in. MESSAGE RECEIVED It was important that we understood the intended expression. An aggressive spirit and determination of survival in the arena was our Enter the Dragon Creating an Aggressive Print This project highlighted the three main types of Jiu-Jitsu fighting styles. (All images courtesy the author)

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