July '18

For the Business of Apparel Decorating

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Page 26 of 86

obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow stitch-workers. As a current industry and fiber-arts blogger and once medievalist-in-training turned tech-obsessed embroidery designer, Campbell brings his varied experience and interests to bear as an editorial author for numerous industry publications, a member of editorial boards, and a consultant for product support groups. Erich Campbell is an award-winning commercial em- broidery digitizer with more than 15 years of experi- ence as well as a long-time e-commerce manager, cur- rently the partner relationship manager for DecoNet- work. A constant contributor to the industry's content landscape through webinars, podcasts, social media, and more, Erich is an evangelist for the craft, a stitch- ERICH'S EMBELLISHMENTS B Y E R I C H C A M P B E L L W e ask, "Does the customer own the digitized file just be- cause they paid me to have it made?" What we mean is, "I don't want my customer to take this file to my competitor. How can I make them stay with my shop?" While graphic designers' contracts often specify usage, rights, and agreements about future alterations, concerns like these are an afterthought to most garment decorators who create art and digitize files with the goal of secur- ing the customer's business. Moreover, customers see embroidery digitizing as conversion when we know it's an interpretation of art into a new medium, complete with technical and aesthetic decisions requiring a digitizer's skill and vision. Thus, our conception of the value and originality of a digitized file is at odds with the customer's. Opinions vary on ownership and what it means for a customer to pay for digitizing, but the realistic answer has more to do with Digitized Design Ownership 22 || P R I N T W E A R J U LY 2 0 1 8 While graphic de- signers' contracts often specify usage and rights about future alter- ations of digitized images, concerns like these are often an afterthought to decorators who create art with the goal of securing the customer's business. (All images courtesy the author)

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