Printwear

July '18

For the Business of Apparel Decorating

Issue link: http://read.uberflip.com/i/995267

Contents of this Issue

Navigation

Page 28 of 86

24 || P R I N T W E A R J U LY 2 0 1 8 ally requires a minimum order not to inflate the piece price radi- cally. As customers don't pay outright for the digitizing process, it can be more reasonably argued that they don't have ownership over the file. Some customers who balk at setup fees may also be less resistant to this 'inclusive' price. THE TRANSFER FEE Rather than refusing to relinquish files, transfer fees disincentivize customers leaving your shop. Though fees can be reasonably said to cover time to communicate, retrieve, and send files for the cus- tomer, it's also used as a last chance to convince the customer that remaining with the current decorator will be less costly. Shops selling designs as a product may include color selections, work files, or even physical samples. The perceived labor going into such a package can ease complaints about a poten- tially higher price meant to extract value based on the loss of decorating work and/or give the customer pause about moving to a new provider. RELEASING OWNERSHIP Some shops choose to release ownership of digitized files to give customers a sense of freedom and to justify the cost of digitizing by charging for the file as a deliverable product. By doing so, they avoid conflict over designs and help convince customers reluctant to be 'locked in' that they are free to leave without losing anything for which they've paid, should they find the quality of the product or service lacking. ERICH'S EMBELLISHMENTS The work of matching colors is sometimes labori- ous and requires customer approval. Retaining this information may make it a little tougher for the next shop to execute on a design you've released. With difficult to visualize color combinations, shops may pro- duce multiple rounds of samples to attain customer approval. Shops that don't intend to re- lease files and assets might stip- ulate that the samples are the property of the decorator and that any costs related to sam- pling are fees intended to cover labor, not the purchase price of the samples themselves. With difficult to visualize color combinations, shops may pro duce multiple rounds of samples to attain customer approval. Shops that don't intend to re lease files and assets might stip ulate that the samples are the property of the decorator and

Articles in this issue

view archives of Printwear - July '18