July '18

For the Business of Apparel Decorating

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28 || P R I N T W E A R J U LY 2 0 1 8 Josh Ellsworth has been on a mission to help GroupeSTAHL customers of all shapes and sizes build their businesses for almost 20 years. Throughout his career, Josh has helped implement heat printing production systems in some of the largest garment factories in the U.S., as well as set up thousands of small businesses with their very first heat press machine. Josh has been with GroupeSTAHL since 1998, most recently holding the position of vice president of Sales, Dealer Channel. Various other posi - tions included roles in maintenance, sales, production and general manager Stahls' CAD-CUT di- rect, and general manager Stahls'TV. Zach Ellsworth has been helping heat printers for the last 15 years. From hopeful startups to seasoned professionals, Zach's advice and insight has helped them all increase productivity and profitability. Zach is currently serving as the general manager of Imprintables Warehouse and is focused on his favorite thing: helping decorators succeed. PRESSING MATTERS B Y J O S H A N D Z A C H E L L S W O R T H H eat transfer vinyl mounted onto a carrier for cutting with a vinyl cutter has been around for more than 25 years. Invented as a solution to creating pre-spaced names for athletic jerseys and designs for T-shirts, the product that started in some early adopting shops in the early '90s is now commonplace in hundreds of thousands of businesses. Even with its popularity there are still new entrants into the world of heat transfer vinyl and experienced users that would like to better understand product characteristics and how they impact a material's performance. This article will provide a solid foundation that will allow a business owner or a designer to make assumptions about a material by look- ing at its attributes. THICKNESS Micron or mil refers to the thickness of a material. Identifying a material's thickness as a point of reference allows us to compare its general softness on a garment. While pliability and stretch of a product varies, the idea that a thinner material will feel lighter on a T-shirt holds true. Thicker materials are also typically better in resisting dye migration, a common occurrence on polyester fab- Heat 101 Heat Transfer Vinyl Fundamentals Heat transfer vinyl is a relatively straightforward method of apparel decoration, although a few considerations are necessary for best results. (All images courtesy STAHLS')

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