July '18

For the Business of Apparel Decorating

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30 || P R I N T W E A R J U LY 2 0 1 8 impact the ease in which it can be layered. Beyond speed, heat ap- plication temperature is very important. A material that applies at a lower temperature will provide substantial versatility and capability when it comes to successfully applying to a wide range of apparel styles without scorching. COMPATIBILITY Fabric compatibility remains a key consideration when selecting a heat transfer film. The greater level of compatibility a single film has, the less redundant stock a business owner must maintain. When considering a material, start with the fabric. Most adhesives are com- patible with cotton or polyester. Nylons typically require separate material. plexity. Generally, less sticky materials or thicker films are easier to weed in larger pull areas, whereas this benefit reduces as graphics are designed with increased complexity and smaller sizing. Assuming a film is cut accurately, the top challenge with weeding becomes mate- rial breakage due to the relationship between the carrier and the ac- tual film being too strong. To reduce this peel force, a sticky backed, hot-peel material can be heated to help with weeding. HEAT APPLICATION There are many important factors in heat application that speak to a material's ease of use. Hot-peel materials are typically viewed as supe- rior due to their speed of application, namely with multicolor graph- ics. Additionally, the clearness of the material's carrier can greatly PRESSING MATTERS Weedability can vary from user to user and be impacted by cutting accuracy, design size, and complexity.

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