July '18

For the Business of Apparel Decorating

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Page 36 of 86

Kelly "Rags" Ragland is the owner and operator of Rags to Stitches Productions, a holistic advertising specialty company that provides a range of services, from Web design and development to customized ap- parel. Read his blog at INTERNET STRATEGIES B Y K E L LY " R A G S " R A G L A N D E mail marketing has its own set of strategies, and collecting subscribers tends to be a strategy all its own. Email market- ing is of little benefit without subscribers, and how you go about getting subscribers can be challenging. Sign up forms are a necessity, but what method and placement of the forms will provide the best results? Here are a few examples and suggestions. YOUR ABOUT US PAGE If you investigate your site statistics you might notice that new visi- tors will visit your about page more than returning visitors, and that makes complete sense. They've arrived and want to know who you are and what your business is all about. A subscription form on your about page can take advantage of that traffic and capture them while they're doing their research and engaging their curiosity about your products and services. AT THE TOP OF THE SIDEBAR OR IN THE HEADER A sign-up form that is visible on every page load is a productive placement, as users will notice the option while they are browsing your pages and blog posts. This tends to be my favorite. Should they decide to continue their tasks later, they can subscribe and stay in- formed. Or, should they make a purchasing decision for a later date, subscribing allows them the benefit of your reminders. Take Action! How sign-up forms can help your marketing strategy 32 || P R I N T W E A R J U LY 2 0 1 8

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