Printwear

July '18

For the Business of Apparel Decorating

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What features do companies look for when considering performance-based ap- parel? Trending now are garments that have advanced moisture wicking to keep the wearer cool and dry, an antimicrobial finish that can curb unpleasant odors caused from perspiration, and UPF protection for staff members that often work outdoors. These built-in technologies are being requested more frequently, describes Tim Stiene, vice president of sales at Century Place Apparel, but it's also important to have pieces that offer both performance strength and tailored style. Think double- stitched hemmed sleeves, flat collars, and designer buttons, to name a few. Don't forget about good old durability though."Today, there are ways to knit polyester-based yarns that reduce or even eliminate snagging, yet still be able to wick moisture and perform under a variety of conditions," says Stiene. For this, con- sider offering snag-proof performance polos, as they can take on tough jobs without compromising the garment's intended strength. What a team wears at work is all a reflection of who the company is, and ultimately, what it would like to be known for. (Im- age courtesy Century Place Apparel) 2 0 1 8 J U LY P R I N T W E A R || 35

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