Printwear

July '18

For the Business of Apparel Decorating

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36 || P R I N T W E A R J U LY 2 0 1 8 The UNIFORM MARKET GETTING THE LOOK JUST RIGHT New women's blouse styles that offer slight- ly retro details like small contrasting col- lars and peplum waistlines are performing well in the corporate market indicates Lisa Denham, marketing director at Executive Apparel. A take on a nostalgic trend from years ago, the peplum look is making a great comeback. Incorporating this flattering sil- houette into a corporate attire wardrobe is a must-have for any female. Another hot look for office wear? Sweat- ers. "Quarter-zip pullovers and vests in a cotton-rich blend, along with a long, open cardigan, is the number one choice for ladies," Lloyd adds. "Buyers are always looking for fresh and youthful styles, re- gardless of the wearer's age." Your clients can also never go wrong with selecting a blazer for their employees' clos- ets. Denham comments that hybrid blazers fill the space between corporate and casual, especially in hospitality and more 'relaxed' offices." There are so many ways to complete a look with a blazer. They are traditionally added alongside a dress pant and oxford shirt, but nowadays, the blazer can take you from the office to a night out on the town by pairing it with dark jeans and a T-shirt for a trendier look. Single-breasted blazers for both men and women are popu- lar in this category, as well as a cropped blazer for ladies who are looking for a more fitted style. THE FINISHING TOUCHES Nothing completes a professional look more than a wrinkle-resistant finish, which is a big selling feature that continues to be requested. To ensure the garment looks its best at all times, this finish is applied to maintain shape, fight wrinkles, and enhance your overall pol- ished appearance. Most new corporate wear ranges also include a wash-and- wear blouse option and shirts that are super easy to care for with home laundry. "No one, including myself, wants to haul out the iron to make the garment look great, so it needs to wash and dry with little to no fuss," states Lloyd. Tops that have this feature are a real bonus, especially when they can work for a range of body sizes and style options. ALIGNING INDUSTRY WITH APPAREL The work environment and the expecta- tions your clients have for their apparel will determine which style works best. Stiene comments, "Understanding the working conditions in which the garment will be worn is often overlooked, but definitely needed before making a recommendation." A warehouse worker may require tough, snag-proof tops, whereas an office profes- sional may value a wrinkle-resistant finish. Gaining more insight into the type of in- The The UNIFORM UNIFORM MARKET MARKET from the office to a night out on the town by pairing it with dark jeans and a T-shirt for a trendier look. Single-breasted blazers for both men and women are popu lar in this category, as well as a cropped blazer for ladies who are looking for a more fitted style. THE FINISHING TOUCHES Nothing completes a professional look more than a wrinkle-resistant finish, which is a big selling feature that continues to be requested. To ensure the garment looks its best at all times, this finish is applied to maintain shape, fight wrinkles, and enhance your overall pol ished appearance. ranges also include a wash-and- wear blouse option and shirts that are super easy to care for with home laundry. "No one, including myself, wants to haul out the iron to make the garment look great, so it needs to wash and dry with little to no Hybrid blazers fill the space between corporate and casual, especially in hospitality and more 'relaxed' offices. (Image courtesy Executive Apparel)

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