Printwear

July '18

For the Business of Apparel Decorating

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2 0 1 8 J U LY P R I N T W E A R || 37 dustry and apparel requirements is neces- sary to ensure they are happy with the ul- timate selection. Other types of organizations, such as ho- tel and lodging properties, restaurant and banquet establishments, airline and trans- portation, as well as financial, education, or healthcare institutions all have unique needs. At the same time, the wide array of style selections can be applicable to multiple business categories. "It's great that blazers and corporate apparel are a uniform staple in so many industries," adds Denham. That's the beauty of some of the style trends explored here. They're versatile enough and can resonate with numerous audiences. CHOOSING THE PERFECT SHADE Of course, you can never go wrong with a navy, gray, or black in suit separates or po- los, but consider elevating your color assort- ment to be more in tune with your client's brand and the tone they wish to communi- cate to their audience. Do they wish to por- tray their team as more subdued and laid back, or do they imagine their persona to be more vibrant, bold, and 'out of the box?' Something else to recommend is matching the apparel's color with the company logo. "It has become all about colors. Years back, your traditional colors, such as black, navy, and red were your common shades," says Stiene. "Today, we are seeing a wide array of colors requested, from pastels to bright neons." Have fun with your colors and explore all variations before finalizing on your client's perfect team uniform. If you can't decide on just one shade, try incorporating a few that best complement each other, such as com- bining a solid navy blazer with a light blue knit tee. Remember, a uniform tells a story, and the color is just as important as the ac- tual garment. THE RETAIL INFLUENCE It is clear that retail-inspired style details will continue to impact the corporate apparel and hospitality world. Denham explains it rather well, saying, "Retail trends, which take their style cues from the runway, eventually trickle down to the uniform industry. Where our industry is impacted is by the overlapping purchas- ing habits that retail buyers and wholesale buyers share. Retail systems are quickly changing, and the urgency in the purchas- ing timeline forces change for manufactur- ers and distributors." Essentially, your customers are expecting a retail design without the retail price, but, of course, you need to ensure these styles have some longevity, as you don't have the luxury to change your assortment as frequently as retail stores can. continued on page 79 Most new corporate wear ranges include wash-and-wear options like shirts that are super easy to care for with home laundry. (Image courtesy Edwards Garment) You can never go wrong with navy, gray, or black in polos, but con- sider elevating your color assortment to be more in tune with your client's brand. (Image courtesy Century Place Apparel)

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