July '18

For the Business of Apparel Decorating

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4 || P R I N T W E A R J U LY 2 0 1 8 Contents V O L U M E 3 1 J U LY 2 0 1 8 N U M B E R 1 0 NADIA SANTOLI from Uniform Looks page 34 48 AUTOMATIC FOR THE PEOPLE Discover what experts say are the most common mistakes shops make with automatic presses. 52 LIVING LARGE Expand your business through wide- format direct-to-textile technology with expert advice from industry sources. 56 TECHNOLOGY SHOWCASE: HIGH-VOLUME PRODUCTION EQUIPMENT Take your production capabilities to the next level with these high- volume possibilities. 58 ANOTHER DIMENSION Chris Pluck discusses techniques and approaches for decorating with special effect heat transfers. F eatures (continued) 52 58 Columns 6 COMMON THREADS Politics aside 12 BUSINESS TRAINER A time to grow, a time to move 16 SOFTWARE TO SUBSTRATE Enter the dragon 20 STITCH SOLUTIONS Lessons from flowers 22 ERICH'S EMBELLISHMENTS Digitized design ownership 28 PRESSING MATTERS Heat 101 32 INTERNET STRATEGIES Take action! 80 SHOP SNAPSHOT Graffiti Caps Departments 8 BUSINESS WATCH Watching business 62 PRODUCT HIGHLIGHTS Highlighted suppliers' goods 64 THE NBM SHOW PREVIEW See what's happening at THE NBM SHOW in Long Beach 70 THE LATEST Product reviews 74 DATEBOOK Mark your calendar 76 THE MARKETPLACE Classified ads 78 GET INFO SYSTEM Advertiser index " Essentially, a uniform is all about telling a story. What does the company represent? What is their mission and culture, and how can the clothing bring this to life? So much more than a branded shirt or polo, a uniform is a huge opportunity to motivate in- ternal associates and inspire clients or customers. What the team wears at work is all a reflection of who the company is, and ultimately, what it would like to be known for. " 70

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