July '18

For the Business of Apparel Decorating

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58 || P R I N T W E A R J U LY 2 0 1 8 A heat transfer printed image ap- plied to a garment has many advantages. Whether as a walk- ing billboard, a corporate or li- censed logo, or fashion statement, the way a transfer looks makes a difference to the wearer's perception of the garment and its graphic statement. The art portrayed can be subdued and lifeless without an add-on that brings out exciting details. Conversely, it can rise above the ordinary with the ad- dition of special effect (SFX) finishes that, if carefully aligned with the graphic design, can provide the heat transfer with an en- tirely new lease on life. WHY ADD SFX? Adding dimension and texture to a transfer design will change the feel of the surface of the graphic, improving the art's appearance by creating a textural surface finish. This in turn can increase the overall perceived value of the shirt. An example of this could be seen in an urban style that depicts city life. The city walls and the road- ways shown in the art could be printed in specific areas so that the imperfection and shape of the walls and streets would have a rough sur- Chris Pluck has been closely associ- ated with the imprinting of textiles for more than 30 years, initially work- ing in Europe with heat fusible trans- fer systems, in both screen printing and offset lithography technologies. He then became instrumental in es - tablishing inventive heat fusible printing products and print application methods. Pluck has been living and working in the U.S. since 1993 and has gained recognition in all aspects of the printed textiles industry, focusing on business marketing and inventive print applications. He is currently employed as busi- ness development director at Insta Graphic Systems, Cerritos, California. He resides in Southern California. Another Dimension Opportunities in Special Effect Heat Transfers B Y C H R I S P L U C K

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