Printwear

July '18

For the Business of Apparel Decorating

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COMMON THREADS 2800 West Midway Blvd., Broomfield, Colorado, 80020 (800) 669-0424 • (303) 469-0424 • FAX (303) 469-5730 w w w . p r i n t w e a r m a g . c o m Publisher STACY MARSHALL smarshall@nbm.com Executive Editor CARLY HOLLMAN-LONG chollman@nbm.com Associate Editor MICHAEL CLARK mclark@nbm.com Digital Content Editor ALEXANDRIA ARROYO aarroyo@nbm.com Art Director ERIK WOGEN ewogen@nbm.com Graphic Designer DAYNE PILLOW dpillow@nbm.com Advertising Account Executive DESIREE DELFRARI ddelfrari@nbm.com Advertising Account Executive DIANE GILBERT dgilbert@nbm.com Advertising Account Executive ANNA STETTLER astettler@nbm.com Sales Support JENNIFER ALGER jalger@nbm.com EDITORIAL ADVISORY BOARD LON WINTERS RAY SMITH JENNIFER COX ERICH CAMPBELL MATTHEW RHOME BRIAN WALKER CRIS SAUNDERS SEAN STEWART DAN KANE MARK BAGLEY Vice President / Events SUE HUEG, CEM, CMP susan@nbm.com Senior Trade Show Sales Manager KATIE DITALLO kditallo@nbm.com Education Manager ANTOINETTE VERNON avernon@nbm.com NATIONAL BUSINESS MEDIA, INC. President & CEO ROBERT H. WIEBER JR. Vice President / Integrated Media JOHN BENNETT Vice President / Publishing & Markets DAVE POMEROY Vice President / Finance KORI GONZALES, CPA Vice President / Audience LORI FARSTAD Director of IT WOLF BUTLER Please recycle this magazine J uly marks the birth of America and a time many reflect on what makes us proud to be a part of this country. And while there has been much debate over these qualities in the modern political era, I think all of us can agree that one such thing is the spirit of entrepreneur- ship that this country breeds. This issue, in particular, celebrates this spirit with coverage for those working towards bring- ing American Made to the forefront once again (page 44), the workers on the frontlines of busi- nesses around the country (page 34), those aim- ing to expand production with high-volume (page 56) and wide-format (page 52) equipment, and decorators wanting to stand out from the crowd (page 58). All these opportunities are what excite the entrepreneurial personality and help keep industries like ours going. So, let's raise a hot dog and a cold one to the spirit of invention and the op- portunities this country brings. Cheers! Politics Aside Carly Hollman-Long chollman@nbm.com While D2 is geared towards small- quantity, high-customization runs, and is compatible with cotton or cotton-heavy blended textiles, printing textiles via DTT is ideal for haute couture, fast fashion, athletic wear, accessories, and home fabrics. (PAGE 52) Popular wisdom regarding branding says that it takes seven viewings of a brand before it is cemented in the viewer's mind. (PAGE 38) Quick Lessons from this issue: 6 || P R I N T W E A R J U LY 2 0 1 8 Heat transfers are made of either PU- based materials, which are typically safe for laser cutting, lay- erable, and CPSIA compliant, or PVC- based, which are typi- cally thick, not ideal for fine detail, and becoming increas- ingly rare. (PAGE 28)

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