Sign & Digital Graphics

July '18

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ELECTRIC SIGNAGE S ign makers today are increasingly becoming involved with digital signage—not only to provide the physical elements, such as hardware and displays, but also to generate the content that appears on the screen. It's not always the easiest undertaking; however, it can be a game-changer when an attractive display is running compelling content. And sign designers are in a good position to do just that. "Regardless of whether a designer is laying out a static billboard or a digital display, the skill is creating a visually com- pelling message that connects," says Ryan Cahoy, managing director, Rise Vision, a digital content management company in Toronto, Canada. Delivering Digitally Creating effec- tive content for a digital signage configuration B Y R Y A N F U G L E R Ryan Fugler is a free- lance writer and for- mer editor of Wraps magazine. He can be reached at rnfugler@ gmail.com with ques- tions or comments. 16 • July 2018 • S I G N & D I G I T A L G R A P H I C S D I G I T A L S I G N A G E C O N T E N T

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