Potato Grower

July 2018

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WWW.POTATOGROWER.COM 43 The Climate Control Experts. gellert.com You want the right environment. 1.888.GELLERT We've got you covered. For Ventilation, Humidification, and Refrigeration Equipment & Controls... Trust GELLERT. WE KNOW HOW. 1957-26AgriStor13s.indd 1 5/29/18 9:17 AM 162804GroAll13s.indd 1 11/28/16 3:15 PM within those parameters guarantees success as no other production factor can. Since supply drives price more than any other production factor, having access to your region's healthy supply number and fitting your farm's supply into that volume unlocks the door to orderly markets, orderly pricing and fair returns. This must be done collaboratively because total supply is the issue—not just your supply. To assume any other scenario for driving market stability could reasonably be called naïve, even misguided. For the sole purpose of sustaining fair returns from potato markets by quantifying supply, local organizations are in place to help you do this: in Idaho, SIPCO and United of Idaho; in the Columbia Basin, PGW and United Northwest; in the San Luis Valley, United of Colorado; in the Red River Valley, Northern Plains and RRV Fresh; in California, Kern Produce Shippers; in the Southwest, United Southwest; in Wisconsin, WPVGA and United of Wisconsin; and for growers not in a principal potato-growing region, United At Large Cooperative. Are you as a potato grower fully utilizing the principal driver of your economic prosperity? 142583EZTarp16v.indd 1 12/10/14 9:04 AM

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