RV PRO

July '18

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8 • RV PRO • July 2018 rv-pro.com RVX: The Show Must Go On EDITORS NOTE: S everal years ago, when I was a cub reporter for a small newspaper in Texas, I was assigned to cover a meeting where an educational reformer was advocating for sweeping changes to the local school district, which was failing academically and financially. Partly to play devil's advocate, and partly because I didn't know any better, I asked why more modest changes advocated by school administrators were not sufficient. Some 30 years later, I still vividly recall his response. "Son, do you know what the definition of insanity is?" he asked me. "I'll tell you: It's doing things the same exact way and expecting a different response." I thought about that statement recently when the RV Industry Association offered more detail on RVX, the Association's reimagined show for industry professionals. As a quick refresher, RVX is meant to offer OEMs and suppliers a platform to promote new and innovative products while giving dealers the tools to attract consumers into their stores at the kickoff of the RVing season. The event is scheduled for mid-March, next year in Salt Lake City, and then rotating to other cities across the country. Whether RVX can succeed where the old, tired National RV Trade Show failed is an open question. Still, it represents badly needed change, as the November Louisville, Ky., show had fallen on hard times that window dressing changes couldn't fix. RVIA officials essentially acknowledged as much in an email sent out to Association members in mid-June, in which they said, "Change is hard and sometimes unwelcome. But change is necessary in order to stay relevant, and to ensure the prosperity of our industry." In summary, bold action was required to keep the national show relevant, and RVIA's leadership deserves credit for thinking big in the face of an issue that wasn't going to be fixed with half-measures. Still, RVX needs buy-in from the industry to succeed. I would encourage you to attend the RVX preview July 24 to 25 in Salt Lake City or Aug. 8 in Elkhart, Ind., to learn more. Meanwhile, look for RV PRO to offer more insights on the upcoming RVX show in upcoming issues of the magazine and in our daily eNewsletter. July Issue Celebrates Industry Professionals This month's issue of RV PRO, our Proudly Made-in-the U.S.A. issue, is the one where we go to great lengths to celebrate the industry and the people that make it special. For this year's July issue, we chose to honor some 120 hardworking professionals by highlighting their "origins" stories – how they came to be a part of the RV industry. Even though I've been in the industry for nearly 15 years and know many of the people highlighted, I still learned many new fascinating details about these individuals. I think you will be equally impressed to read their stories, so be sure to check out the special section, which starts on page 10. As always, thanks for reading. Bradley Worrell Editor brad@nbm.com P.O. Box 1416, Broomfield, CO 80038 (800) 669-0424 • (303) 469-0424 FAX (303) 469-5730 • rv-pro.com ©2018 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469- 5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automat- able Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO be- come the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Ad- vertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT / FINANCE Kori Gonzales, CPA VICE PRESIDENT / INTEGRATED MEDIA John Bennett VICE PRESIDENT / PUBLISHING & MARKETS Dave Pomeroy VICE PRESIDENT / AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler PUBLISHER: Chris Cieto (800) 669-0424, ext. 253 / ccieto@nbm.com EDITOR: Bradley Worrell (800) 669-0424, ext. 299 / brad@nbm.com MANAGING EDITOR: Travis O. Pryor (800) 669-0424, ext. 284 / tpryor@nbm.com DIGITAL CONTENT EDITOR: David MacNeal (800) 669-0424, ext. 230 / dmacneal@nbm.com SENIOR ADVISOR: Mike Wieber ACCOUNT EXECUTIVES: Jordyn Foos (800) 669-0424, ext. 212 / jfoos@nbm.com Ryan Moorhead (800) 669-0424, ext. 216 / ryan@nbm.com SALES SUPPORT: Ashley Banks (800) 669-0424 ext. 215 / abanks@nbm.com ART DIRECTOR: Kim M. Wright ADVERTISING DESIGN/PRODUCTION: Dayne Pillow MULTIMEDIA PRODUCER: Andrew Bennett CONTRIBUTING WRITERS: Darian Armer, Steve Bibler, Lisa Napell Dicksteen, John Egan, Phillip M. Perry, Tamarind Phinisee, Jake Rishavy, K. Schipper, Chuck Marzahn and Mel Selway

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