July '18

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Cedric Waters, RV OEM Account Manager, ASA Electronics A fter serving four years in the United States Air Force as a service specialist in 1992, I found myself returning to Elkhart, Ind., for what was to be a temporary stay. However, due to the slight recession after Desert Shield/Desert Storm, I ended up securing a job with Tiara Motor Coach as a customer service rep. This is where I cut my teeth, and I haven't looked back since. Ultimately, my goals and aspirations entering the RV industry were to utilize my training, knowledge, and regimented military life experiences to make an impactful difference in an industry that was, at the time, evolving in the areas of compliance, control, and diversity. I worked numerous van conversion dealer shows, but the 1998 National RV Trade Show in Louisville, Ky., was the most memorable. At the time I was a purchasing manager for Cast Products, where I had my initial opportunity to view the industry through a wide lens. This is when I realized the true magnitude of the RV industry. I recall telling my wife, "The National RV Trade Show is the Wall Street of the RV industry." When I decided to stop barking orders and began begging for orders, my career changed. In 2002, my decision to transition from purchasing to sales was a great move. After several years of pursuing a sales position in the RV Industry, one of my industry mentors eventually noticed me in a different light and asked me to join his sales team as an account man- ager. Embracing this opportunity with gratitude, and admittedly a little anxiety, I never looked back. My greatest accomplishment besides being a husband and dad to my wonderful family is serving this great country the United States of America. Our freedom and liberties shall not be taken for granted. Stacey R. Black, Account Manager, ASA Electronics I started off as a delivery driver for several accounts including Forest River and Keystone RV. I worked my way up to customer service before transitioning into sales and I have been here ever since. At ASA, I have met people from the production line all the way up to the president of the company. Being in sales, my goal was to be the best sales woman that I could be; to help the company grow from my tributes and accomplishments. It has always been about growth for me and I feel that I have done just that. Sales always has potential for more; it's all about how much effort you are willing to put into it. My first RV show, believe it or not, was this past Louisville show. I really liked the experience that I received from it and there were a lot of industry people that I met that I am currently working with now. The turning point for me was when I had my first big deal that I had worked on for months. It made me realize that I wanted more of that feeling of accomplishment and stability. I really like helping my customers out with their needs and I want to be the one that they can rely on when they need a new product. The accomplishment that I am most proud of when it comes to my career is that I am blessed to work for a company that has the capability to help me grow as an individual. I also really like the teamwork that my RV sales team has. I have worked hard to get to where I am today. I look forward to helping ASA grow even more! RV PRO: Origins July 2018 • RV PRO • 109

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